diff --git a/packages/frontend/src/utility/room/objects/tv.ts b/packages/frontend/src/utility/room/objects/tv.ts
index 874d3cd3fc..9e3cff0f7c 100644
--- a/packages/frontend/src/utility/room/objects/tv.ts
+++ b/packages/frontend/src/utility/room/objects/tv.ts
@@ -11,19 +11,52 @@ export const tv = defineObject({
 	id: 'tv',
 	name: 'TV',
 	options: {
-		schema: {},
-		default: {},
+		schema: {
+			screenBrightness: {
+				type: 'range',
+				label: 'Screen brightness',
+				min: 0,
+				max: 1,
+				step: 0.01,
+			},
+		},
+		default: {
+			screenBrightness: 0.5,
+		},
 	},
 	placement: 'top',
-	createInstance: ({ room, model }) => {
+	createInstance: ({ options, room, model, scene }) => {
+		const matrix = model.root.getWorldMatrix(true);
+		const scale = new BABYLON.Vector3();
+		matrix.decompose(scale);
+
+		const light = new BABYLON.SpotLight('', new BABYLON.Vector3(0/*cm*/, 30/*cm*/ / Math.abs(scale.y), 0), new BABYLON.Vector3(0, 0, 1), Math.PI / 1, 2, scene, room?.lightContainer != null);
+		light.parent = model.root;
+		light.diffuse = new BABYLON.Color3(1.0, 1.0, 1.0);
+		light.range = 150/*cm*/;
+		if (room?.lightContainer != null) room.lightContainer.addLight(light);
+
 		const screenMesh = model.findMesh('__TV_SCREEN__');
 		screenMesh.markVerticesDataAsUpdatable(BABYLON.VertexBuffer.UVKind, true);
 
 		model.bakeExcludeMeshes = [screenMesh];
 
-		initTv(room, screenMesh);
+		const { material: screenMaterial } = initTv(room, screenMesh);
+
+		const applyScreenBrightness = () => {
+			const b = options.screenBrightness;
+			screenMaterial.emissiveColor = new BABYLON.Color3(b, b, b);
+			light.intensity = 70000 * b;
+		};
+
+		applyScreenBrightness();
 
 		return {
+			onOptionsUpdated: ([k, v]) => {
+				switch (k) {
+					case 'screenBrightness': applyScreenBrightness(); break;
+				}
+			},
 			interactions: {},
 		};
 	},
diff --git a/packages/frontend/src/utility/room/utility.ts b/packages/frontend/src/utility/room/utility.ts
index d12165677e..3206b5b836 100644
--- a/packages/frontend/src/utility/room/utility.ts
+++ b/packages/frontend/src/utility/room/utility.ts
@@ -282,21 +282,17 @@ const TV_PROGRAMS = {
 	timeline: [index: number, duration: number][];
 }>;
 
-let tvScreenMaterial: BABYLON.PBRMaterial | null = null;
-
 export function initTv(room: RoomEngine, screenMesh: BABYLON.Mesh) {
 	const tvProgramId = 'shopping';
 	const tvProgram = TV_PROGRAMS[tvProgramId];
-	if (tvScreenMaterial == null) {
-		tvScreenMaterial = new BABYLON.PBRMaterial('tvScreenMaterial', room.scene);
-		tvScreenMaterial.albedoColor = new BABYLON.Color3(0, 0, 0);
-		tvScreenMaterial.ambientColor = new BABYLON.Color3(0, 0, 0);
-		tvScreenMaterial.roughness = 1;
-		tvScreenMaterial.emissiveTexture = new BABYLON.Texture(`/client-assets/room/tv/${tvProgramId}/${tvProgramId}.png`, room.scene, false, false);
-		tvScreenMaterial.emissiveTexture.level = 1.0;
-		tvScreenMaterial.emissiveColor = new BABYLON.Color3(0.5, 0.5, 0.5);
-		tvScreenMaterial.freeze();
-	}
+	const tvScreenMaterial = new BABYLON.PBRMaterial('tvScreenMaterial', room.scene);
+	tvScreenMaterial.albedoColor = new BABYLON.Color3(0, 0, 0);
+	tvScreenMaterial.ambientColor = new BABYLON.Color3(0, 0, 0);
+	tvScreenMaterial.roughness = 1;
+	tvScreenMaterial.emissiveTexture = new BABYLON.Texture(`/client-assets/room/tv/${tvProgramId}/${tvProgramId}.png`, room.scene, false, false);
+	tvScreenMaterial.emissiveTexture.level = 1.0;
+	tvScreenMaterial.emissiveColor = new BABYLON.Color3(0.5, 0.5, 0.5);
+	tvScreenMaterial.freeze();
 
 	const uvs = screenMesh.getVerticesData(BABYLON.VertexBuffer.UVKind)!;
 	const uvIndexes = getPlaneUvIndexes(screenMesh);
@@ -338,6 +334,13 @@ export function initTv(room: RoomEngine, screenMesh: BABYLON.Mesh) {
 	};
 
 	applyTvTexture(0);
+
+	return {
+		material: tvScreenMaterial,
+		dispose() {
+			tvScreenMaterial.dispose();
+		},
+	};
 }
 
 /**